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Chrysler's Ram truck division is taking direct aim at hunters with a unique feature on its new line of Outdoorsman pickup trucks - a gun closet.
Called the The Mopar RamBox Holster, its a rack that can hold two rifles or shotguns inside one of the lockable, watertight compartments located on either side of the pickup bed.
A $205 option - on top of the $1895 price of the RamBox feature itself - the rack can be rotated to hold six fishing poles for those who prefer quieter trips into the great outdoors.
The Outdoorsman starts at $28,350 and includes standard features like scratch-resistant bumpers, puncture-resistant tires, and a towing package. Buyers can order the trimline on most Ram models, including heavy duty and long wheelbase versions.